True Luxury is Sustainable
Sustainability is an essential component of modern luxury. The ability to create something that coexists with our biosphere is an integral part of relevant human ingenuity. A superior concept achieves the highest level of consideration for a future-proofed design that provides timeless integrated resonance with the environment.
International luxury brand Hermès artistic director Pierre-Alexis Dumas says, “I remember my grandfather telling me as a kid, literally that ‘luxury is that which you can repair.’ And he told me that back in the ’60s, the ’70s—back when people didn’t care about repairing.”
Beverly Hills Real Estate’s renowned historic luxury architecture is known to stand the test of time. Many famous designers such as Paul Williams, Wallace Neff, Richard Neutra, and Gordon Kaufmann have built acclaimed structures that have been maintained, repaired, and remodeled for multiple eras of admiration and longevity. These designs have achieved a level of sustainability from their long term conservation. The power of longevity is amplified via a lens of historic significance. This year, Prince Charles of Wales announced the ‘Terra Carta,’ a charter that puts sustainability at the heart of the private sector. Royalty has always been an indicator of what defines luxury. It is clear that fundamental rights for Nature, People, and the Planet is a precious global value that elevates the ethics that frame high society. As modern generations create a legacy of sustainable luxury, new measurements of success such as 'LEED’ certified architecture are accolades that exhibit a core aspect of modern architectural provenance, and they are indicators of the torch-bearers that will be remembered for altruistically shaping the world.
Leading luxury brands with LEED certification in Beverly Hills include: Four Seasons Hotel, One Beverly Hills, Balenciaga, Hermès, Bulgari, and the Waldorf Astoria, among others. While this certification is more common among multifamily residential and commercial businesses, there is a niche for luxurious private residential homes to boast an ultimate stratospheric world consciousness, elevating luxury to a higher standard.
Sustainable luxury elements include: superior performance, craftsmanship, innovation, relevance, heritage, and responsibility. As society grows ever more connected and our international landscape becomes smaller, the legacy that is left for future generations will be what defines the true luxury changemakers that shape society.
Pioneers that bolster the creative expressions of fully transformative mainstream brands, such as Apple Computers and Tesla Automotive, are framing the way we perceive the luxury experience. The entire lifecycle from raw materials, manufacturing, packaging, transportation, distribution, consumption, to maintenance and recycling methods, should be a clear responsible component provided for a virtuous luxury consumer.
Sustainability provides a new caliber to the luxury standard. If there isn't a clear circuit for a constructive sustainable future, then there is lack of the full macroscopic perspective. The most discerning luxury futurists are marquees of sustainability. They seek creative innovations that exhibit the most advanced level of quality from every aspect of the product’s integrity, its connection to the earth, and our individual lives.
Leitch, Luke. (2021, January 8). “Luxury Is That Which You Can Repair”—Why Renewable Fashion’s Time Has Come. Vogue. vogue.com/article/repairability-is-the-way-forward
Danziger, Pam. (2016, October 13). 10 core values that make a brand luxury. Brand Knew. brandknewmag.com/10-core-values-that-make-a-brand-luxury/
(2018, April 4). Report: Unilever, Tesla, Nestlé Among Biggest Corporate Advocates for Climate Policy. Sustainable Brands. sustainablebrands.com/read/leadership/report-unilever-tesla-nestle-among-biggest-corporate-advocates-for-climate-policy
L'Eplattenier, Emile. (2019, June 7) 5 LEED-Certified Homes for Guilt-Free Luxury Living. TheClose. theclose.com/leed-certified-homes/
(2021, January 26). Search: Beverly Hills. U. S. Green Building Council. usgbc.org/projects?Search+Library=%22beverly+hills%22